CHARMANT USA and Eddie Bauer renew their eyewear licensing agreement


(PRESS RELEASE) MORRIS PLAINS, NJ – CHARMING USA, eyewear manufacturer and marketer and iconic outdoor brand, Eddie Bauer announced contract renewal for Eddie Bauer eyewear. The contract covers a period of 3 years from 2023.

“We are delighted to continue our valued partnership with Eddie Bauer. Having a label exclusively for people who love the great outdoors and all of life’s adventures has expanded the CHARMANT USA brand portfolio,” said Bill Hurst, Vice President of Sales, CHARMANT USA. “We appreciate Eddie Bauer’s commitment to adventure-driven innovation and sustainability. A brand that CHARMANT USA and our valued customers love to be a part of.

For nearly 100 years, Eddie Bauer has inspired and enabled people to live their adventure. Eddie Bauer Eyewear continues this tradition by providing quality eyewear and sunglasses for all of life’s adventures.

“We look forward to our future with CHARMANT and our continued success with Eddie Bauer eyewear,” said Taryn Washenik, senior vice president, Lifestyle at ABG, owner of Eddie Bauer. “Through our union with CHARMANT, we are able to provide quality eyewear to customer Eddie Bauer and adventure enthusiast.”

The collection emphasizes Eddie Bauer’s brand promise “Live Your Adventure” by featuring designs and materials that enable active living.

  • ULTEM – Lightweight, flexible and durable plastic. Ultem styles are designed with adjustable nose pads that provide a customizable fit and increased comfort.
  • TITANIUM – Lightweight and durable, this high-quality material won’t tarnish and stands up to daily wear and tear.
  • MEMORY METAL – Lightweight, extremely flexible and durable, nickel-titanium memory metal always springs back to its original shape.
  • POLARIZED LENS – The sunglasses collection offers polarized lenses that reduce glare. Polarized lenses neutralize glare on water and solid surfaces, allowing clear vision and reduced effects of harmful UV rays.

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