EssilorLuxottica popular 2021 World Seen Day with New sensitization campaign to poor vision among children
Charenton-the bridge, France (October 13, 2021) – On the occasion of the 21st anniversary of World Sight Day, which will take place tomorrow October 14, EssilorLuxottica launches its first campaign as a combo company to educate children about poor vision. The company collaborated with a renowned Australian artist and illustrator Karan singh to create bold, colorful and eye-catching visuals to emphasize and reinforce the importance of eye health.
With 170 years of vision care expertise, EssilorLuxottica assumed the responsibility of leading the fight against poor vision and its consequences on individuals and society in general. Millions of children around the world still do not have access to vision care, jeopardizing their future by reducing their ability to learn, be safe and reach their potential. For example, with half of the world’s population expected to be nearsighted by 2050, EssilorLuxottica believes that the mobilization of all players in the sector is necessary to raise awareness among parents and children, a crucial first step in the fight against this epidemic.
To this end, the Group’s first joint campaign for World Sight Day aims to draw the attention of parents to the importance of regular eye exams early and throughout their children’s lives, for them. help them flourish and realize their dreams for the future. The backbone of EssilorLuxottica’s campaign is the www.putvisionfirst.com website, which offers visitors the opportunity to learn more about the importance of good vision for the health and future of children, as well as to take action with an eye screening test accessible online.
At the same time, the Group’s Optical Retail brands, including LensCrafters in North America, Salmoiraghi & ViganÃ² in Italy and OPSM in Australia, will participate in this mobilization by leading a campaign dedicated to consumers featuring works by the same artist.
“Through collaborate with renowned artist Karan Singh for this impactful campaign, EssilorLuxottica reaffirms his commitment To bringing Well vision To everyone and portion people see Following, to be Following and live life To his the most complete. As a global leader, we have the responsibility To do the heavy lifting in the building a brighter future for future generations. This departures with breeding global sensitization In regards to the importance of ordinary vision projections and concrete initiatives To to improve access To vision solutions. With those Creative campaigns, we are socket another stage cheeky To to allow the adults of tomorrow To to chase their dreams without being limit through poor visionÂ»Commented Francesco Milleri and Paul du Saillant, respectively CEO and Deputy CEO of EssilorLuxottica.
Karan singh added: “I have summer deeply inspired through EssilorLuxottica powerful ‘To put Their Vision First of all’ call to action and, through my art, I have has tried To deliver a in the same way strong a message In regards to vision care. In all I to do the is a playful interpretation of minimalism, particularly to concentrate to depth and dimension through model and repetition. Art with goal is What I to believe in and this is Why I a m delighted have contributed to these powerful campaigns.“
EssilorLuxottica’s philanthropic partners, including the Essilor Vision Foundation, Vision For Life and OneSight, are also deploying a series of local initiatives to facilitate access to screening and raise awareness of poor vision internationally. The Essilor Vision Foundation deploys a number of initiatives in France, China, United States, Latin America, and IndiaFrom providing free eye tests and glasses to children in need, to organizing fundraising campaigns and dedicated classroom events at local schools, such as the Kids Vision Fest in the United States. or the distribution of 3D educational books to students of China. Alongside the International Agency for the Prevention of the Blind (IAPB), OneSight will promote the organization’s campaign by engaging over one million people to have their vision tested. As such, the IAPB will contribute to 25,000 check-ups in South Africa and United States.
EssilorLuxottica’s initiatives on the occasion of World Sight Day are part of the Group’s overall Corporate Social Responsibility roadmap, in which the elimination of uncorrected poor vision by 2050 represents a key ambition. For more details, please visit: https://www.essilorluxottica.com/sustainability/eyes-on- world Vision.
EssilorLuxottica is a world leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018, its mission is to help people around the world see more, be more, and live life to the fullest by meeting their evolving vision needs and personal style aspirations. The company brings together the complementary expertise of two industry pioneers, one in advanced lens technology and the other in the craft of iconic eyewear, to set new industry standards for skin care. the view and experience of the consumer around them. Influential eyewear brands such as Ray-Ban and Oakley, lens technology brands such as Varilux and Transitions, and world-class retail brands such as Sunglass Hut, LensCrafters and since July 1 (via a majority stake) – GrandVision is part of the EssilorLuxottica family. In 2020, EssilorLuxottica had more than 140,000 employees and a consolidated turnover of â¬ 14.4 billion. The EssilorLuxottica is listed on the Euronext Paris market and is part of the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL: FP. For more information, please visit www.essilorluxottica.com.
On the Artist – Karan SinghKaran singh is an artist living in Melbourne, Australia. His distinct work is a contemporary and playful combination of op-art and mid-century graphic design. Through restrained but vibrant color palettes and a mesmerizing pattern, he explores and harnesses our perception of depth and movement. His art lives in an eclectic variety of mediums, including prints, animation, video, augmented reality, puzzles, sculpture, and clothing. During his professional career he lived in several cities, including Tokyo, new York, Amsterdam, MalmÃ¶, Sydney and Melbourne; where he worked with Apple, Louis Vuitton, the Oscars, The New York Times and NASA.
Â© OMX, source GlobeNewswire – EU Press Releases