L’Oréal, Burt’s Bees, CoverGirl new Hudson travel store concept

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Nashville International Airport will host the first Evolve store concept before the fall. And seven more are expected to open soon at Dallas Love Field Airport, Las Vegas McCarran International Airport, and more.

“We are witnessing the dynamic transformation of the retail space”, , Said Brian Quinn, executive vice president and associate general manager of Hudson, in a recent press release on the new concept of travel retail. And, he explains, “We take this opportunity to take more advantage of what makes [retail] success: convenience and brand recognition. “

Quinn describes the transition from conventional Hudson retail stores where travelers find news, books, snacks and souvenirs to the new Evolve store concept: “The strategy we have executed over the years has positioned the Hudson brand as an iconic and trusted anchor of the airport experience for travelers and owners.

“Our new Evolve store will transform a larger commercial footprint, keeping in mind the existing Hudson convenience model, to deliver a multi-brand concept that will allow Hudson to continuously innovate for the modern travel retail environment. , today and in the future. ”

Tour operator Hudson puts beauty brands in front of more consumers

Evolve’s travel retail stores don’t just add beauty and personal care. They will include branded mini-shops offering sunglasses from Sunglass Hut (Ray-Ban, Oakley, etc.), clothing such as socks from STANCE and Happy Socks and items from Bread & Boxers, electronics from Brookstone ( Apple, Bang & Olufsen, Beats, Samsung, etc.), toys from LEGO, luggage from TUMI, etc.

In the cosmetics, personal care and wellness categories, Evolve stores will feature brands such as HoMedics, Hyperice, Burt’s Bees, The Art of Shaving, CoverGirl, Sally Hansen and L’Oréal.

Falguni Desai, CEO and General Manager of P & G’s brand, The Art of Shaving, sees boutique design in the boutique of the new Evolve stores as an opportunity to meet consumers where they are or where they will soon be, as trips resume. at the top. “We are delighted to partner with Hudson”,she says, “Especially given the pent-up demand for travel, which will be unleashed in the months to come. “

“The Art of Shaving is proud to have a complete, luxurious, barber-approved line of skin care products made from refined botanical ingredients. Personal health and hygiene are more important than ever and we know that grooming plays a vital role in that personal care ”, Desai points out in the press release.


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