Nathan Sports launches the first collection of polarized performance eyewear


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Fountain Valley, California (October 15, 2021) – Nathan Sports, the running company specializing in hydration, storage, safety and apparel, is delighted to announce its entry into the eyewear market with its very first line of polarized sunglasses from high-performance quality. Nathan strives to find targeted solutions to deliver the best quality products to runners, and their expansion into sunglasses is no exception.

Nathan’s line of non-slip sunglasses are designed to follow people on the move. A high-grip TPE material incorporated in the nose and temple areas of the frame prevents the glasses from moving on your face during activity, and the construction of the TR90 frame is flexible, impact resistant and heat resistant. The frame lenses are constructed with injection molded polycarbonate lenses which means the polarization is built into the inside of the lens unlike most performance sunglasses which are constructed with an easy-to-remove polarization film. scratch.

“As we looked for new product categories to both support our existing consumers and introduce the brand to new consumers, sunglasses were a natural extension,” says Marissa Buyck, Marketing Manager at United Sports Brands. “Of course, we validated this with our consumers to make sure the product not only met but exceeded their expectations. We are really excited about the final product line and know our consumers will be too.

Nathan wanted to make sure that their quality eyewear, designed with top-grade materials like the TR90 frame and injection-molded polycarbonate polarized lenses, were also available at an affordable price – $ 50. “The eyewear market was previously saturated with eyewear that was either lower cost and lower quality eyewear or better but more expensive,” Buyck said. “We brought the high quality specs at a more affordable price. “

The glasses launched this week directly to consumers and are available in four colourways: Adventure Polarized Black, Summit Polarized Gray, Summit Polarized Clear, and Sunrise Polarized Tortoise. You can find more information about the glasses here:

About NATHAN Sports

NATHAN designs targeted running essentials that help athletes at all levels run harder and longer. At NATHAN we believe if you run then you are a runner. No matter where or why, how far or how fast, NATHAN creates essential hydration, visibility and performance building blocks that keep runners going and running their best. NATHAN is part of the United Sports Brands portfolio of sports performance and protection product brands including Shock Doctor, McDavid, Cutters and GLUKOS, which are owned by Bregal Partners, a private equity firm. For more information, visit NATHAN at or United Sports Brands at

Press contact:
Maddie Jarrard, PR orange purple [email protected]
Marissa Buyck, United Sports Brands [email protected]


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