Ray-Ban teases impending Facebook smart glasses launch


Get ready to see Facebook’s first foray into smart glasses.

On Tuesday, the company’s partner on the project, Ray-Ban, posted a webpage for smart glasses that hints that more will be revealed on Thursday, September 9.

Facebook executives also appear to be teasing the imminent arrival of the product. CEO Mark Zuckerberg and Vice President Andrew Bosworth uploaded videos that appear to have been recorded with smart glasses.

The videos are taken from a first person perspective. You can also see Zuckerberg and Bosworth capturing the footage without using their hands. In video, the golf courses of Bosworth; in another video, Zuckerberg is waterskiing and rowing a boat.

However, the videos don’t show much else like what the glasses look like. But at the very least, the glasses seem capable of taking 1080p videos.

A year ago, Facebook announced its intention to develop a pair of smart glasses for a possible release in 2021. To build them, the social network joined forces with EssilorLuxottica SA, the Franco-Italian company that owns the eyewear brands Ray-Ban, Oakley and LensCrafters.

Last year, Facebook also provided employees with a prototype, dubbed Project Aria, to collect data on how smart glasses could be used in real environments.

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Prototype of the Aria project (Facebook)

Google, Amazon, Snap, and others have worked on smart glasses over the years. But the technology has so far remained a niche. A main hurdle has been the battery life, which tends to be quite short on an eyewear product. The other found a major use for smart glasses when smartphones became the go-to wearable device for everyday consumers.

We’ll have to see if Facebook can offer something different. However, the company’s long-term goal is to use the glasses as a springboard for augmented reality devices, which can superimpose virtual effects in your field of vision.

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