Look at the hotel owner, played by Gigi Hadidwelcoming a new hotel guest, played by the model Jill Kortlèveat the Hotel Hennes with the help of an entertaining cast of visitors and staff ranging from models-turned-bellboys Jazzelle Zanaughtti and Kiddy Akita Lou to newly registered vacationers, Isabelle Chaput and Nelson Tiberghien of the Young Emperors. Also on hand are models Olivia Vinten as head of housekeeping; dancer and content creator Donté Colley as head of Glow-ups; model Devyn Garcia as a lifeguard; editor Julia Hobbs as a fashion journalist; model Precious Lee as a gateway model; and content creator Christina “Tinx” Najjar as the Hotel’s receptionist.

“It’s a tribute to those magical hotels that have been the place of so much creativity in the past. I had so much fun on set, and I think that comes through in the film; the message is welcoming and playful.”
Gigi Hadid

The spirit of the campaign film is further celebrated with the release of a selection of new Hotel Hennes merchandise including beach towels, sunglasses, tote bags, bikinis, shorts and t-shirts. The pieces, which are all done in palettes and patterns inspired by the upbeat retro look of Hotel Hennes, will be in stores and online from April 28.

“We are delighted to invite our customers into the world of Hotel Hennes: a fictional and magical place where our spring-summer fashion is celebrated. We look forward to welcoming our customers for the new season at H&M!”
Ann-Sofie JohanssonCreative Advisor, H&M

Click here to download the short film and here to download the campaign images, courtesy of H&M

H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. Besides H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. For more information, visit hmgroup.com.



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